Understand the website you're responsible for
A free 45-day email course for marketers and founders. One plain-English email each weekday - a couple of lines, a short paragraph at most - covering domains, hosting, speed, SEO, analytics and launches, with every bit of jargon translated as it goes. And it starts right now, with an instant download of my Page Build Checklist.
You're responsible for a website you didn't build, or don't truly understand. And every conversation about it comes with a secret wonder of "is this right?" - which, until now, you could only answer by asking a developer and hoping the reply made sense.
I've spent 23 years on the other side of those conversations - so I've written the answers down.
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Oh my god, this is amazing! You are a website-life saver, and I am so excited to put this into practice.
RACHAEL COOPER, Head of People & Services, JERICHO WRITERS
What you'll learn
How your website actually works - domains, hosting, front end, back end - so nothing about it is a black box anymore
What keeps a site fast, up, and secure - and the questions to ask when it isn't
The SEO that's actually yours to control - titles, headings, links, structured data - including how AI tools like ChatGPT read your pages
How to read your numbers, launch without losing years of Google credit, and work with developers as an equal rather than a hopeful bystander
Hi, I'm Lisa.
I've been making websites for over 23 years, and these days I spend most of my time as a translator - sitting between developers and the people who are commercially responsible for websites, explaining what's actually going on in plain English, at the agency I run just outside Bristol, UK.
Every email in this course is something I've explained to a real client at some point - usually more than once. Nothing theoretical, and no jargon without a translation.
23+ yrs
under the hood of real websites
36M+ people
visit the sites I look after each year
Hundreds
of sites built and looked after
Yours the minute you join
The Page Check: a guide to getting every page right
- An instant download to keep beside you while you build a page - it follows the life of a page, from planning to publishing to keeping an eye on it after it's live
- Plain English the whole way through - any genuinely technical detail lives in clearly-labelled optional boxes you can hand straight to a developer
- Ends with a one-page checklist you'll come back to for every page you ever publish
And when the course finishes, it doesn't just stop - you'll keep getting one useful thing to do on your website each week (if you want it), along with my weekly update on what you need to know about the web and your website.
If you're wondering what I'm trying to sell (cos I would be)...
Putting this course together in one form or another has been on my Work Bucket List for over a decade (so I'm giving myself a big pat on the back for even launching it). My youngest has just started school so this is my year of "getting back out there" and pushing myself and my web development agency, 18a Productions.
If you like my emails, you might just hire us one day. Or you might not. You might use our website monitoring tool. Or you might not. And you might give me useful feedback so I can go on and sell this course another day.
My motto is "stuff comes from stuff" - you never know where something might lead. So yeah, it's free, and you won't ever need to pay anything (unless you want to), but who knows where it might take me!
