Yes. And that's exactly why this session is worth your time.

Most of us deprioritised technical SEO over the last few years - or when other things took over. It became the boring bit - the thing you did once, assumed was fine, and almost apologised for billing.

And now it's load-bearing again.

Because the thing reading your website isn't just Google deciding where to rank you anymore. It's AI systems deciding whether they can use you at all.

That changes what "technical SEO" actually means. And it changes the stakes.
​

What we're covering

This isn't a redirects-and-sitemaps refresher. It's about why the unglamorous technical layer suddenly carries new weight - and the handful of things that genuinely matter now.

You'll come away understanding:

• Why crawlability, speed and rendering matter differently now - and the new wrinkle most people haven't checked (is your site blocking AI bots without you realising?)
• The honest truth about structured data - including the recent research saying it doesn't work, and what that research actually showed
• How to mark up your content so a machine doesn't just read it, but understands and trusts it - with real examples you can take away and use
• What's actually new and still emerging - where you still get to form your own view before everyone else does

We'll go deeper on the technical detail than most talks dare to - but in plain English, with the "techy bit" clearly signposted so nobody gets lost or feels silly.
​

Who this is for

This session is aimed at agencies, in-house marketers, and business owners - particularly anyone who's done this stuff before and is wondering what's genuinely changed versus what's just being repackaged.

If you're an agency, there's a specific thread running through this one for you: the technical layer is becoming one of the clearest places left to prove value that an AI tool and a page builder can't fake. We'll talk about how to have that conversation with clients.

No technical background needed. But if you ARE technical, you won't be bored - I promise.

​

A bit about the series

This is the second session in The Agentic Web - a four-part series I'm running from May to September, designed to take you from where we are now to where things are clearly heading.

Each session builds on the last:

• May - Why AI keeps choosing the same brands
• June - The new technical SEO: what actually matters now
• July - The Agentic Web: is your website usable by AI?
• September - Selling and building websites in 2027

You don't need to attend all four, but if you do, you'll finish September with a genuinely clear picture of where this is all going - and what to do about it.

Missed May? You can pick up from here - but register anyway and I'll send you the replay so you've got the full picture.

The one thing I want you to leave with

That idea runs through everything we'll cover. It's not about chasing tactics - it's about understanding why the foundations matter again, so you can make good decisions when the advice keeps changing.

Save your spot

It's free. It's online. It's an hour that might change how you think about the boring-but-crucial layer underneath every website you touch.

Register below 👇

Can't make it live? Register anyway and I'll send you the recording.

Hosted by Lisa Freeman, co-founder of web development agency 18a Productions. Part of The Agentic Web series.