This is the last session in the series, and it's the one where everything we've been talking about comes together. (But this talk still stands alone if you didn't come to the others.)

We've talked about getting AI to trust you, to read you, and to actually use your site. This one is about what all that adds up to - what a website has to BE now, who builds it when AI can code and design, and the slightly awkward money question sitting underneath the whole thing.

Which is this: if AI can code a website in an afternoon, why aren't websites getting cheaper?

Marketers are asking it, clients are about to start asking it, and agencies are quietly dreading being asked it. And by the end of the hour you'll be able to answer it, whichever side of that conversation you're on.
​

What we're covering

This one's roughly two-thirds practical and one-third commercial, and I've written it to be useful whether you make websites or pay for them.

You'll come away understanding:

• The 2027 build spec - what actually needs to be in a website now, all in one picture, and the design rules that keep you readable to both people and machines.
• Why your homepage carousel might be a problem - and the bigger argument going on right now about human "texture" versus machine clarity.
• How good AI coding and design actually are - being truthful, in both directions. Including a real example from our own studio, what goes wrong when the wrong person is at the steering wheel, and the compliance nightmares waiting inside a lot of DIY builds.
• Our page builder experiment - we tested sixteen platforms (Squarespace, Webflow, Wix, Framer, Lovable, v0, Base44 and loads more) with a genuinely non-expert person building a site on each, then a professional developer going through every one with a verdict, then every site produced run through our own monitoring tool for an objective report card on AI visibility, speed and structure.
• What you should be selling, and what you should be buying - the four things a website project is actually made of now, and why "cheaper to build" hasn't turned into "cheaper to buy".

​

Who this is for

I've deliberately built this talk for two different perspectives at once.

If you make websites - agencies, developers, designers - this is about what you sell now production has been repriced to almost nothing, and why charging by the hour has started to work against you.

If you buy websites - marketers, business owners, agency account managers - this is about what you're actually paying for in 2027, the questions worth asking a supplier, and why the cheapest quote is so often the most expensive thing you'll ever agree to.

Some slides will be more relevant to you than others, but a big part of the point is that both sides of this conversation need to understand the other one a bit better than they currently do.

No technical background needed. But if you ARE technical, there's plenty for you.

​

A bit about the series

This is the final session in The Agentic Web — a four-part series I've been running from May to September, designed to take you from where we are now to where things are pretty clearly heading.

Each session builds on the last:

May - Why AI keeps choosing the same brands
​June - The new technical SEO: what actually matters now
​July - The Agentic Web: is your website usable by AI?
​September - Making and selling websites in 2027

You don't need to have been to the first three to follow this one, but if you've missed them, sign up anyway and I'll send you the replays so you've got the whole picture.

​The one thing I want you to leave with

That idea runs through everything we'll cover. It's not really a prediction about technology, it's just a practical read on what's already happening and what to do about it.

Save your spot

It's free, it's online, and it's the last one in the series - so if you've been meaning to come along to one of these, make it this one.

Register below 👇

Can't make it live? Register anyway and I'll send you the recording.

Hosted by Lisa Freeman, co-founder of web development agency 18a Productions. Part of The Agentic Web series.