This one isn't a talk. It's a working session that let's you leave with a list of things to sort on your website.
There's a difference between an AI being able to READ your website and an AI being able to USE it. Reading is knowing you exist. Using is getting from your homepage to a booking, an order or a completed enquiry without a human helping it along. More and more, that second thing is what's being asked of websites.
So the question for the hour is this: if something tried to buy from you or book you without a person involved, where exactly would it get stuck?
We'll find out. On your actual site.
What we're covering
We'll run a report on your site at the start, then spend the hour going through what it turns up and looking at the things a report can't see.
You'll come away understanding:
What your site looks like to a machine - we'll generate a report live using a tool my husband Tom and I built.
Where AI hits a brick wall - so you can go away and fix the issues or put work arounds in place.
Whether your copy actually says what you do - and why this is important.
Your fix list - you'll leave with a specific list for your own site, in rough order of what's worth doing first.
Who this is for
Anyone with a website they can open and poke at.
If you make websites for other people, bring a client site. It's a good hour and it's a very good conversation to be able to have with a client afterwards.
No technical background needed, but if you ARE technical, bring your worst-behaved site and let's have a look.
A bit about these sessions
I'm Lisa and I've been making websites for almost 25 years for people such as BBC Two, Sainsbury's and Aardman. Now I head up 18a, a web development agency based just outside Bristol. 18a was named one of the Nation's Favourite Businesses 2026 by Small Business Saturday, and I'm marking that by running a season of free sessions in the countdown to December.
They're all standalone, they're all free, and they're all built around the idea that you should be able to understand what's happening with the most important asset in your business without having to become a developer first.
Register below to save your spot 👇
Can't make it live? Register anyway and I'll send you the recording.
Hosted by Lisa Freeman, co-founder of web development agency 18a Productions.