The Agentic Web Series

From AI visibility to AI usability: what web agencies and website owners need to understand for 2027

AI is already changing how people discover businesses.

But that’s just the beginning.

We’re moving towards a world where AI doesn’t just recommend - it decides, compares, and takes action.

It also designs and builds.

That shift changes what websites are for… and what agencies need to deliver.

What this series is about

This 4-part series is designed for agencies who want to stay ahead of what’s coming next.

Across four sessions, we’ll go beyond the basics of AI visibility and explore:

Why some brands are consistently chosen by AI (not just mentioned)
What technical SEO actually matters in an AI-driven landscape
What the “Agentic Web” means in practice
How agencies need to evolve their offer, positioning, and pricing

We’ll also look at the rapid rise of AI design tools and site builders, and what that means for the future of design, development, and agency value.

WHO IT'S FOR

Primarily for agencies or marketers working across web, SEO, and digital marketing.

SESSIONS (more details coming soon)

May - Beyond AI Visibility: Winning in AI Search
June - The New Technical SEO: What Actually Matters Now
July - The Agentic Web: Is Your Website Usable by AI?
September - Selling Websites in 2027

WHY THIS MATTERS

Tools like Claude are already starting to generate design and layout decisions.

Website production is getting faster - and easier to automate.

So where does that leave agencies?

This series explores what changes… and where real value still sits.

👉 Register your interest and be the first to hear when full details are released.

I spend a lot of time speaking to businesses and agencies about AI, and one thing is certain - we’re only just scratching the surface of how much this changes websites and digital strategy.

This series is my way of sharing what I’m seeing, what’s working, and what I think is coming next.

LISA FREEMAN, founder: 18A & sITEvITALS